Tellabs Blog

I always get excited around this time of year. As much as my romantic side enjoys the romance (and chocolates) around Valentine's Day, the geek in me gets happier towards the end of the month. Because it's almost time for Mobile World Congress.

This year Tellabs has something special to share, something that I know excites my fellow geeks: analytics.

As I was putting my six year old daughter to bed the other evening, she handed me my iPad (low on battery because she had been watching cartoons) and asked me to read her a book.

How many text messages did you send over the weekend? I probably sent 20. My teenage daughter probably sent hundreds.

As mobile traffic increases, all of the players involved in delivering your services—your over-the-top provider, mobile service provider and Internet provider—are more interested in understanding the content traveling its networks.

When it comes to satisfying customers, service providers typically focus on managing the performance of the network. If the network is humming along just fine, then customers are happy, right?  All you can do is monitor the network and look for alarms. When one goes off, you rush to locate and try to fix the problem. You're hoping your efforts will improve the experience of whichever customers were affected.

Unfortunately, this approach doesn't correlate with how the customer is experiencing the network.